New fragrances! On March 1, 2021, LACOSTE (licensed by Coty) launched new fragrances from its popular L.12.12 collection.L.12.12. Rose for Her – richer interpretations of the original compositions and, like their predecessors, are dedicated to the legendary polo shirt from Lacoste. The brand’s description reads: “Perfumers Marie Salamagne and Ane Ayo transform the elegant, fluid, lightweight, breathable cotton piqué polo shirt, designed by René Lacoste, into two sophisticated fragrances, for her and for him.”
About Lacoste L.12.12. collection
The cult collection L.12.12, which began with the eponymous men’s Eau de Toilette. Replenished with two new, more intense Eaux de Parfum. The same name, the same codes. L.12.12 fragrances – worn on the skin like a polo shirt, complementing any Style. The iconic bottle has been redesigned to be closer to its ‘prototype’, the Lacoste polo. In addition to a more boxy shape, the new bottle has a texture reminiscent of a petit pique.
Moreover, a characteristic detail of the updated design. A metal ring on the neck, which has a lighter shade. Above all, the iconic crocodile embroidery – green on the original Eau de Toilette – turns pink on the women’s bottle.
Polo L.12.12: a symbol of the sporty lifestyle invented by Rene Lacoste
When legendary tennis player Rene Lacoste invented his polo shirt to demonstrate excellence not only in play, but also in style, defying the conventions of the 1920s, could he ponder what impact it will have on the lifestyle of an entire generation over the years? Its mark in history: the creation of the iconic white, ultra-comfortable short-sleeved polo shirt in cotton petite pique. And of course, it is impossible to imagine polo without the famous embroidery makes this piece of clothing instantly recognizable Why Crocodile This nickname of Rene Lacoste, coined by an American journalist because of the tenacity with which tennis fought on the court, stuck so well that Lacoste made it an emblem.
Complementing the sleek, casual, urban style with a crocodile embellishment, the white polo shirt, like its wearer, is in constant flux. Influenced by Louise Trotter, the modern polo shirt has always taken on new forms: now it can be fitted, oversized or even layered. The creative director of the house knows best how to bring boldness and creativity to comfortable streetwear while maintaining the signature elegance. Going beyond the tennis courts to conquer the city, the crocodile has become a unifying symbol of several generations, with its codes and its own style.
L.12.12 Eau de Parfum Rose
For airiness: refreshing mandarin and mint essential oils.
For comfort: elegant base notes of musk and rose.
L.12.12 Eau de Parfum Rose – for her. Inspired by the lightness of petite pique, this elegant new fragrance for women flies on the wings of radiant frangipani floral notes. And roses, boldly accentuated by tangerine and mint greens, and a comfortable base of musk and ambrette. In short, the pink bottle contains a radiant and fresh fruity-floral scent. Created for the confident woman who chooses freedom of movement and style.
L.12.12 Promotional Campaign: Not Just Advertising Faces – A Talented Team
Five young talents emerge on the boulevards, esplanades and staircases of urban skyscrapers. Passing the iconic bottle of L.12.12 to each other in a unique and joyful dance. In addition, These exceptional ambassadors include model Hortense de Gromard. Especially distinguished by sense of style and natural beauty. Like Lacoste, she break the rules of the fashion world. The epitome of grace, a fleeting moment of elegance frozen in the air. Dancer Hortense de Gromard brings a soft and very modern touch to the group.