New fragrances! On March 1, 2021,LACOSTE (licensed by Coty) launched new fragrances from its popular L.12.12 collection.L.12.12 Blanc for Him – richer interpretations of the original compositions and, like their predecessors, are dedicated to the legendary polo shirt from Lacoste. The brand’s description reads: “Perfumers Marie Salamagne Ane Ayo transform the elegant, fluid, lightweight, breathable cotton piqué polo shirt, designed by René Lacoste, into two sophisticated fragrances, for her and for him.”
About Lacoste L.12.12. collection
The cult collection L.12.12, which began with the eponymous men’s Eau de Toilette. Has been replenished with two new, more intense Eaux de Parfum. The same name, the same codes. L.12.12 fragrances – worn on the skin like a polo shirt, complementing any Style. The iconic bottle has been redesigned to be closer to its ‘prototype’, the Lacoste polo. In addition to a more boxy shape, the new bottle has a texture reminiscent of a petit pique.
Moreover, a characteristic detail of the updated design. A metal ring on the neck, which has a darker. Above all, the iconic crocodile embroidery – green on the original Eau de Toilette – turns gray on the men’s bottle.
Polo L.12.12: a symbol of the sporty lifestyle invented by Rene Lacoste
When legendary tennis player Rene Lacoste invented his polo shirt to demonstrate excellence not only in play, but also in style, defying the conventions of the 1920s, could he ponder what impact it will have on the lifestyle of an entire generation over the years? Its mark in history: the creation of the iconic white, ultra-comfortable short-sleeved polo shirt in cotton petite pique. And of course, it is impossible to imagine polo without the famous embroidery makes this piece of clothing instantly recognizable Why Crocodile This nickname of Rene Lacoste, coined by an American journalist because of the tenacity with which tennis fought on the court, stuck so well that Lacoste made it an emblem.
Complementing the sleek, casual, urban style with a crocodile embellishment, the white polo shirt, like its wearer, is in constant flux. Influenced by Louise Trotter, the modern polo shirt has always taken on new forms: now it can be fitted, oversized or even layered. The creative director of the house knows best how to bring boldness and creativity to comfortable streetwear while maintaining the signature elegance. Going beyond the tennis courts to conquer the city, the crocodile has become a unifying symbol of several generations, with its codes and its own style.
In 2011, Lacoste introduced the Blanc Eau de Toilette version for men. The brand claims that the composition and style of this creation lively. And surprisingly freshly embodied the very essence of Lacoste’s style. “The culmination of elegant freshness, juicy grapefruit and spicy cardamom combined with vetiver and a soft, velvety suede accord.”
That is to say, the new edition is enriched with rich, piquant notes.
L.12.12 Eau de Parfum Blanc
For airiness: fresh notes of finger lime and eucalyptus.
For comfort: cedar wood and pine oil.
L.12.12 Eau de Parfum Blanc – for him. Moving away from fixed codes, this modern yet timeless fragrance plays on contrasts, adapting to its wearer. Delicate, sparkling citruses blended with invigorating green notes. The warmth of the wood contrasts with the freshness of the eucalyptus. In short, all this on a spicy base of comfortable cedar and cardamom.
L.12.12 Promotional Campaign: Not Just Advertising Faces – A Talented Team
Five young talents emerge on the boulevards, esplanades and staircases of urban skyscrapers. Passing the iconic bottle of L.12.12 to each other in a unique and joyful dance. In addition, These exceptional ambassadors include model: Desiree Quadjo Mia. Especially distinguished by their sense of style and natural beauty. Like Lacoste, they both break the rules of the fashion world. The epitome of grace, a fleeting moment of elegance frozen in the air.
Moreover, legendary BMX (bike motocross) champion, Matthias Dandua, demonstrates incredible stunts on his bike. Once performing on the streets of Paris and then becoming a social media star with his legendary moonwalk, dancer Salif Gueye adds a sense of rhythm and explosive dynamics. That is to say : Five talents Five completely different universes Five styles. And one polo shirt Lacoste brings them together in an inspiring campaign, where each demonstrates his passion, fulfills his role, but they all rely on the strength of the team. , in their own style.