Perfume is a complex blend of delicate essences that has the power to do good to the wearer, subtly appealing to the empire of the senses. Indeed, it has a very great influence on moods.
Perfume, emblem of the emancipation of women
The role of perfume has changed a lot since Antiquity. In ancient civilizations (Greece, Egypt) the essential oils of fragrant plants were used mainly to honor the gods. Also at the time of the passage from life to death and to preserve bodies by embalming. It was during the crusades and the exchanges that were generated that the perfume reached the West. During the time of Louis XIV that industry grew in both Italy and France.
It was then that plants from Grasse (rose, violet) and exotic products used in the manufacture of perfumes. In the 1920s, perfume became the emblem of the emancipation of women with the influence of Coco Chanel. “A woman without perfume is a woman without a future,” she said. She attached great importance to the character that a perfume brings to a woman. To a certain extent, in fact, he defines it whether it is fresh, mischievous, serious, classic or atypical, a few notes of perfume undoubtedly reinforce the person’s temperament.
A powerful image vector
It is an industry that has evolved a lot over the centuries and has made perfume what it is today, a daily ritual. Whether you wear one or more fragrances, perfume is a powerful vector of image. This is how many people assert their self-representation and the self-representation they want to convey to society. Indeed, the choice of a perfume also plays on the mood. Since some fragrances give pep while others will bring a touch of refined femininity.
A fragrance for every personality
A perfume will correspond to each period of life and to each personality. Often, we choose a particular fragrance for what it evokes since each fragrance is personal and revives memories buried in the memory and the emotion it arouses can be linked to the person. It has the power to make instant travel through time and space. The mind then brings to life past moments, images or places that the brain has associated with a smell.
Of course, you don’t necessarily realize it at the time, but the memory of the smells is absolutely incredible. As you get to know yourself, you become aware of the smells that are good for you and the importance of perfume as an expression of your temperament. And if you don’t wear the same perfume as when you were younger. There is of course a good reason, and that is that the relationship to odors changes with the person.
The language of perfume
Perfume has always been considered a language and plays a determining role in the meeting since it can upset the other by bringing back a pleasant memory. So, the perfume is no longer a simple smell but, it becomes the messenger. This is why we choose it according to the fragrance with which we feel comfortable, with which we seduce, the one with which we become one, the one that will “fit like a glove”.
It is then that the perfume will envelop the body in a sensual aura. Certain notes such as vanilla, patchouli, myrrh, frankincense, etc., invite lasciviousness while others have a rather aphrodisiac significance, or embody the eternal feminine. Some perfumes know how to highlight the charisma. The instincts, by their energetic notes, while another will reveal the unique and sublime woman who sleeps in you, by its woody and greedy notes, or the sparkling and luminous notes of a perfume accompanied by fresh and vanilla fragrances, will bring a light sensuality to femininity.
The gesture of perfuming oneself is associated with the gesture of beauty in its own right. We then discover the art and the way to properly perfume oneself by avoiding spraying oneself with it but by targeting the pulse points of the body (neckline, inside of the wrist, crook of the elbow, behind the ears).
The aesthetic qualities of a perfume
As with all products, marketing (television ads, magazine ads, samples) plays an important role in boosting the sale of perfumes. It is obvious that television commercials are the most influential in the choice of perfumes. Indeed, they show the aesthetic qualities of a perfume. Of course, first and foremost, the bottle must appeal to potential consumers and reflect its content since “the bottle is the palpable expression of the fragrance”. Its role is then to materialize the message that its creator wanted to convey.